“Be the Bridge, Not the Block”
Presentations by Kerry M. Thomas
Founder – Herd Dynamic Profiling™ & Sensory Soundness™
Accredited Ethologist – Royal Dutch Equestrian Federation
Author – “Herd Wired: In Pursuit of Discovery
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Trusted Worldwide. Invited Everywhere.
Rewriting the framework for how human understanding meets equine psychology.
Index
Performance & Herd Dynamics : Lectures
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Psychology of Performance
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Understanding Natural Herd Dynamics in a Domesticated World
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Understanding Herd Dynamics: Herd Structure
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Human <-> Horse Connection: Clinic/ Workshop
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Lifestyle / Tourism & Hospitality: Talk
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Designing the Equine Tourist Journey: Making Experience the Destination™
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Sensory & Emotional Intelligence: Lectures
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Understanding Sensory Soundness
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The Horse in the Mirror
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​Equine PTSD & Understanding Trauma
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Therapy, wellness & Caregiving: Lectures
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Selecting, Enriching & Nurturing the Therapy Horse
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​Life Through the Lens of the Caregiver: What Horses Taught Me
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Breeding & Behavioral Genetics: Lecture
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The Nature of Breeding
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Legacy Talks and Story Telling
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Herd Wired: Beyond The Hoof with Kerry M. Thomas
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Leadership & Business Development: Keynote
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The Nature of Leadership
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Performance & Herd Dynamics
Psychology of Performance
Step inside the mind of the equine athlete, where emotion precedes motion and every stride begins in thought. This keynote reveals the unseen psychological architecture that shapes physical performance and defines how horses learn, adapt, and express under pressure.
Through the principles of Herd Dynamic Profiling™ and Sensory Soundness™, Kerry M. Thomas introduces the core building blocks of the equine operating system—Individual Herd Dynamic (IHD), Group Herd Dynamic (GHD), and Independent Nature—and why nurturing these traits is vital to developing emotionally complete, high-level performers.
Audiences gain practical tools for identifying, enriching, and coaching horses with diverse psychological leanings, while learning how to build stronger communication bridges through emotional intention. Kerry also explores innovative strategies such as creating human-based sensory efficiency obstacle courses—training concepts designed to mirror how horses process and respond to environmental information.
This keynote stands on its own as a transformational exploration of the equine mind, and also serves as the ideal precursor to the deeper, arena-based presentation Herd Dynamics of Performance™.
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Understanding Natural Herd Psychology in the Domesticated World
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Overview
Horses live by laws of nature that do not disappear when they enter the human world. This keynote explores how natural herd psychology translates into domestication, and what that means for training, relationships, and emotional well-being. You’ll discover how hierarchy, herd roles, and sensory processing continue to shape behavior, even when horses live in stalls, paddocks, or performance barns.
Key Takeaways
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Learn how natural herd dynamics operate beneath the surface of domesticated life.
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Explore practical ways to incorporate the wisdom of the natural herd into your horse’s daily environment.
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Understand how to be the bridge, not the block—supporting your horse’s emotional processing instead of unintentionally disrupting it.
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Recognize the roots of stress, isolation, and adaptation challenges common in modern management.
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Gain strategies for fostering emotional connectivity and authentic partnership.
Why It Matters
Horse behavior, no matter the discipline or lifestyle, is underwritten by the imprint of herd instinct. By understanding this psychology and learning how to integrate it into our domesticated environments, you’ll be better equipped to communicate, support emotional balance, and strengthen the bond you share with your horse.
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Expand Your Learning
This keynote is available as a live presentation, and participants are encouraged to explore the full webinar on the same topic in our Advanced Equine Studies for a deeper dive.
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Understanding Herd Dynamics: Herd Structure
The Architecture of Connection and Leadership in the Horse
Every herd, whether wild or domesticated, is a living network of emotional intelligence.
In this cornerstone lecture, Kerry M. Thomas reveals how Herd Dynamics and Herd Structure define not only how horses survive, but how they communicate, cooperate, and connect.
Through detailed behavioral interpretation and herd psychology, audiences are introduced to the principles that govern equine social intelligence: Individual Herd Dynamic (IHD), Group Herd Dynamic (GHD), and Independent Nature. These form the blueprint of every horse’s relational and leadership potential.
“Leadership in the herd is not dominance; it’s consistency of emotion. The lead horse doesn’t control others through physical power, but through emotional intelligence.”
Key Takeaways:
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Understand how natural herd hierarchy and shared awareness shape behavior.
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Learn to identify Individual vs. Group Herd Dynamic traits and how they manifest in training.
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Discover how individual strengths, vulnerabilities and mutual dependency thread the fabric of the herd .
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Learn how emotional connection, not physical numbers, comprise the total herd construct.
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This keynote forms the foundation of relational understanding — the heart of the Human ↔ Horse Connection framework, bridging the gap between the natural herd dynamics and the domesticated world.
Human ↔ Horse Connection: Clinic / Workshop
​Blending Education, Evaluation, and Emotional Awareness
Overview
This immersive experience brings the science of Sensory Soundness™ and Herd Dynamic Profiling™ to life in motion. Blending classroom and interactive styles of learning, it guides participants through the living psychology of their horses while deepening their own emotional fluency.
Unlike traditional training clinics, this event places connection before correction, focusing on how horses process the world through their sensory systems—and how humans can learn to mirror that awareness to become true emotional partners.
All Human ↔ Horse Connection events are founded on openness and respect. Each presentation and discussion is a friendly, immersive conversation where questions and shared experiences are encouraged.
Two Distinct Formats Available
Workshop Format / Observation & Applied Learning
Ideal for general attendees and auditors, this format uses demonstration horses to showcase live teaching moments.
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Learn to recognize sensory soundness, psychosensory entry points, and interpretive ratios in real time.
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Kerry guides attendees through interactive exercises in energy awareness, presence, and timing—using your own sensory system and intention to be the bridge for your horse, including how to design obstacle courses that build relationship and purpose.
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Ground poles and cones illustrate how purpose adds meaning to motion, helping horses move with comprehension rather than compliance.
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No filming or video recording permitted without prior written consent. Personal photos are welcome and encouraged for learning and memory.
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No profiling is performed in this format; it is a safe, educational environment for participants to explore and practice the principles of connection'
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Goal: To teach people to see, feel, and interpret their horse’s emotional language and sensory rhythms, building stronger human-horse connections and relationships.
Clinic Format /Full Evaluation & Filming
(May be hybrid, depending on the number of applicants, with both workshop and clinic horses.)
For participants whose horses are accepted for evaluation, the clinic integrates education with in-depth, filmed behavioral profiling.
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Up to four clinic horses per day may be pre-approved for a full Herd Dynamic Profile™, including live evaluation and follow-up video analysis.
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Each profiled horse receives a written profile, behavioral insights, and individualized recommendations for continued development.
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Clinic horses serve as live case studies, helping all attendees see theory applied in real time.
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Additional footage submitted after the event completes the profile—connecting arena experience with real-world observation.
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All filming is performed exclusively by or under the direction of the event staff. Unauthorized recording is not permitted.
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Profiles may be tailored to the horse’s discipline and the owner’s specific goals, ensuring each evaluation supports meaningful progress for both horse and human.
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Goal: To provide a complete picture of each horse’s emotional operating system, bridging physical expression with psychological understanding.
Note: Evaluations are completed and delivered after the event, learn more: Human <-> Horse Connection| Sensory Soundness
Ticket Pricing: Rates differ for general attendees (Workshop / Auditor) and for horse owners submitting Clinic Horses for evaluation.
Core Learning Pillars
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The Six-Step Sensory Sequence – How horses process and respond to information.
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Sensory Mapping & Zones – Reading where awareness lives and how it moves.
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Sensory Lead-Changes – Recognizing and restoring emotional balance.
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Cushion & Interpretive Ratio – Creating clarity through space and timing.
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Purpose in Motion – Transforming activity into meaningful engagement.
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Human Sensory Mirror Awareness – Using presence and empathy as communication.
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Understanding Natural Herd Construct – Herd-Wiring: strengths & vulnerabilities.
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Each principle is introduced in lecture, demonstrated through horses in motion, and applied through participant exercises that build intuitive skill and sensory empathy.
Be the Bridge, Not the Block
Every exercise and evaluation serves one higher purpose: helping humans become the bridge between the horse’s natural herd dynamic and the domesticated world.
Participants learn to create psychological Cushion, guide sensory flow, and build relationships rooted in trust and clarity—not control.
“You can clip a lead to a horse’s halter, but not to their mind.” ~ Kerry M. Thomas
Event Structure Sample
Subject to change based on event circumstances, participant goals, and host facility. Each event evolves organically to ensure an authentic and impactful learning experience.
Day 1 – Evening Lecture (Optional Add-On)
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Enjoy an evening of introduction, conversation, and fun. Hear the back story of Kerry’s book Herd Wired: In Pursuit of Discovery with an optional Book Signing.
Day 2 – The Psychology of Motion
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Morning: Understanding Sensory Soundness™ Lecture & Q&A.
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Afternoon: Workshop Teaching Demo – Sensory Processing, Outsourcing, Psychosensory Obstacle Course Principles / Clinic Horses.
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End of Day: Conversations & Q&A.
Day 3 – The Bridge of Connection
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Morning: Understanding Herd Dynamics: Herd Structure Lecture & Q&A.
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Afternoon: Workshop Teaching Demo – Training with Purpose & Intention, Advanced Psychosensory Obstacle Course / Clinic Horses.
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End of Event: Reflections & Closing Discussion.
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*The three core presentations: Herd Wired Book Talk & Signing, Understanding Sensory Soundness™, and Understanding Herd Dynamics: Herd Structure — are also available as individual lectures and special events.
Who This Experience Is For:
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Horse owners, riders, and trainers seeking to understand the emotional and sensory intelligence behind behavior.
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Coaches, instructors, and professionals developing connection-based teaching programs.
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Anyone seeking to transform their relationship with horses through awareness, empathy, and partnership through understanding.
What You’ll Take Home:
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A new lens for interpreting your horse’s sensory world.
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Practical tools for building trust, timing, and clarity in partnership.
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A personal understanding of how your own energy and focus influence your horse’s behavior.
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(Clinic attendees) A full Herd Dynamic Profile™, including written report and post-event video integration.
Important Notes & Participant Policy
Filming & Media:
Unauthorized video recording of lectures, clinics, or horse evaluations is strictly prohibited. Personal photographs are permitted; any official filming or media must be approved by the Herd Dynamics team in writing prior to the event.
Horse Welfare & Safety:
All horses must meet event safety requirements. The well-being of the horse is the guiding priority for every activity. Kerry M. Thomas and/or his representatives reserve the right to modify or pause any session for the welfare of horse or handler.
Flexibility & Flow:
Each event evolves organically to meet participant and environmental needs. The schedule outline serves as a framework, not a fixed program, ensuring every experience remains authentic, responsive, and emotionally resonant.
Signature Takeaway:
“Connection is not a goal, it’s a rhythm. When we learn to move within that rhythm,
the line between horse and human disappears.”
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Lifestyle / Tourism & Hospitality
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Designing the Equine Tourist Journey: Making Experience the Destination™
“A horse seen is a moment. A horse felt is a memory.” kmt​
Kerry M. Thomas reveals how the horse can transform tourism into a journey of emotional discovery and human connection. Available worldwide as a keynote or consulting engagement, this program helps destinations design equine experiences where education meets emotion, and purpose becomes the souvenir. Tourism is no longer defined by where we go, it’s defined by what we feel along the way.
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In Designing the Equine Tourist Journey: Making Experience the Destination™, Accredited Ethologist Kerry M. Thomas reveals how the horse can transform equestrian tourism into a medium of emotional discovery, cultural enrichment, and human connection.
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This keynote explores how education, empathy, and emotional intelligence intersect with wellness, innovation, and heritage to create experiences that live far beyond the itinerary. It shows organizations, resort developers, and destination planners how to craft equine-centered journeys that leave guests with more than photos; they leave them changed.
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Blending science and soul, Thomas guides audiences through the architecture of meaningful equine experiences, introducing the operating system of the horse, how they process, interpret, and respond to the world. Through the principles of Herd Dynamic Profiling™ and Sensory Soundness™, he demonstrates how every environment—from a luxury resort to a community stable—can become a space of reflection, connection, and transformation.
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More than a presentation, this keynote serves as a framework for collaboration. Kerry works with host venues, luxury hoteliers, tourism boards, and wellness retreat designers to curate programs where guests don’t just ride horses, they rediscover themselves through them. Whether enhancing an existing equestrian program or developing a new destination experience, each collaboration is crafted to align the spirit of place with the soul of the horse, creating emotional journeys that elevate hospitality into legacy.
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When we understand the horse not as part of the backdrop, but as part of the dialogue, we open a new frontier for equine tourism—one where education meets emotion, and purpose becomes the souvenir.
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Key Takeaways
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Redefine equestrian tourism as a journey of emotional design rather than entertainment.
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Learn how to integrate herd dynamics and sensory awareness into guest experiences to deepen connection and meaning.
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Discover the three pillars of experiential design—Reflective Wellness, The Connected Herd, and The Nature of Leadership—and how they can be adapted globally.
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Explore how understanding equine psychology can shape leadership, empathy, and mindfulness in human culture.
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Learn how to curate experiences that transcend the ride, turning moments with horses into memories that move people.​
Ideal Audience
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Equestrian resorts, eco-tourism developers, and destination managers
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Wellness retreat planners and experiential educators
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National tourism boards and cultural heritage councils
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Corporate and leadership organizations seeking transformative programs
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Anyone seeking to blend education, emotion, and equine connection into meaningful, sustainable tourism
Booking & Collaboration
Available worldwide, Designing the Equine Tourist Journey: Making Experience the Destination™ can be presented as a keynote, workshop, or consulting engagement for organizations seeking to build or enhance equine tourism programs. Kerry M. Thomas collaborates directly with destination developers, wellness retreat curators, and tourism boards to design emotionally intelligent equine experiences that align education, innovation, and heritage. Each partnership is uniquely crafted to reflect the spirit of place and the soul of the horse, creating experiences that move people long after they return home.
Sensory & Emotional Intelligence
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Understanding Sensory Soundness™
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The Operating System Running the Machine
Before motion, there is emotion. Before performance, there is perception.
In this keynote, Accredited Ethologist Kerry M. Thomas introduces audiences to the unseen intelligence that governs every stride — the sensory and emotional architecture that defines how horses interpret, process, and respond to the world.
Through vivid storytelling and practical insight, this presentation explores how Sensory Soundness™ forms the foundation of learning, trust, and athletic performance. Participants gain a new understanding of the horse’s sensory mapping, interpretive ratio, and sensory sequencing — the bridge between the physical world and the emotional horse.
“You cannot, and should not, train through a psychological breach, nor drive a sensory-unsound horse through the black hole in their mind. Do so, and you leave scars where learning should be.”
Key Takeaways:
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Discover how the sensory sequence governs emotional regulation and learning.
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Learn about Interpretative Ratio and the vital role it plays in a horse's life.
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Explore how sensory lead-changes and Cushion define clarity and confidence in motion.
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Recognize sensory fluency as the foundation for trust, empathy, and sustainable performance.
This keynote is a cornerstone educational presentation, ideal for equine professionals, trainers, educators, and horse
owners seeking to understand the horse beyond the physical — at the level of the mind itself. *This lecture is part one, a second part is planned for release in 2026*
The Horse in the Mirror
This may well be the most emotionally powerful and personally human keynote you will ever experience. It explores the horse’s gift of emotional mirroring and the profound lessons that arise when we allow ourselves to see who we are through their eyes.
Guided by notes but instinctive in delivery, Kerry’s talks are passionate, sincere, and unpolished in the best way. He personalizes each session for the audience, invites reflection, and creates space for interaction. More than a lecture, this keynote is a shared human journey—ideal for wellness practitioners, therapists, and anyone seeking reconnection in an often-disconnected world.
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Equine PTSD & Understanding Trauma
Keynote Only
Uncover the emotional wounds that often go unseen. This keynote equips attendees to identify trauma, understand its behavioral expressions, and support healing in horses who have endured disrupted or fractured experiences.
A vital session for professionals and horse owners seeking to deepen their empathy and capacity for support.
Therapy, Wellness & Caregiving
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Selecting, Enriching & Nurturing the Therapy Horse
Lecture + Arena Workshop
Learn the traits that create emotionally stable therapy horses and how to nurture them for longevity in therapeutic work. Participants gain tools to identify stress, prevent burnout, and enrich environments for optimal equine wellness.
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Life Through the Lens of the Caregiver: What Horses Taught Me​​
Lecture + Optional Coaching Sessions
A deeply personal reflection on resilience, caregiving, and emotional growth inspired by Kerry’s lived journey. Audiences are invited into the lessons horses taught him about empathy, endurance, and love.
Optional one-on-one coaching provides deeper application for those seeking to integrate the principles into personal or professional caregiving contexts.
Breeding & Behavioral Genetics
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The Nature of Breeding
Go beyond conformation—into the emotional genome. This keynote reveals how heritable psychological traits shape development, adaptability, and future potential.
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Attendees discover how to select pairings not just for physical traits but for emotional compatibility and resilience. The economics of behavior simply makes sense.​​​​
Legacy Talks & Storytelling
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Herd Wired: Beyond The Hoof with Kerry M. Thomas
Exclusive Book Talk & Signing
Step into the heartbeat of Herd Wired.
This exclusive presentation weaves a keynote rich with stories, rare insights, and moments that bring the book’s pages to life. More than a signing, it’s an intimate passage into the unseen world of the horse — experienced through the eyes of decades in the field, from wild herds to elite athletes. A chance to share in the discoveries, the questions, and the quiet truths that shaped this legacy work.
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Leadership & Business Development
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The Nature of Leadership
Keynote Only
Translate the rules of the herd into actionable insights for leadership, emotional intelligence, and communication. From CEOs to HR heads, this keynote transforms how teams connect.
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Ideal for corporate conferences, leadership offsites, and team-building retreats. Optional add-ons include custom workshops, executive coaching, and branded workbooks to extend the impact.
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Add-On Options and Revue (Venue Dependent)
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• Workshop Demonstrations (host provides demo horses)
• Private Clinics (limited registration, evaluation report included)
• Book Signings (available with most presentations)
• VIP Coaching Sessions with Kerry M. Thomas
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Every event is crafted to be as unique as the audience who attends.
Let us help you create an unforgettable experience.
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To book a presentation, bundle multiple experiences, or request a custom quote:
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FAQ’s:
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Are educational events available anywhere in the world? Yes!
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Can I have an event tailored to my specific needs or event goals? Yes!
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Can I have arrange for a tailored clinic for my specific need? Yes!
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Can I arrange to host a virtual lecture for my group or special event? Yes
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Can I film or record the event? No, but you can take as many pictures as you wish!
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How much do your Educational Events cost? Because of the unique nature of these events, each one is priced individually.
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Do your clinics also include a lecture? Yes, each of the two clinics listed include lectures, discussions and Q-n-A's.
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Can I request a tailored clinic? Yes, in fact many of the lecture topics can be paired with a clinic.
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Want to organize an event? Want to sponsor an event? Want to discuss different options? Have any other
questions?
"Be The Bridge Not The Block"
Dutch Tour 2024





Applied Sensory Soundness Tour Australia
Melbourne, Sydney & Perth November, 2023




